A whole new logo of Banggood has
been created that signifies the success and improvement of the business. Now,
in the new logo, they have reset the typeface and font size is now way
shorter than its predecessor. The contrast of the new logo is shinier, and the
characters with the colour Orange are now more visible. In the new logo,
there is no smile graphic while the orange characters gg now have space between
them. Except for the gg characters with the colour orange, the rest of the
characters in the Banggood previous logo were black.
Now, the new logo contains the characters
with blue colour, and this combination of blue alongside Orange is quite
eye-catching. The orange colour is still here to depict that Banggood’s
reliability and efficiency is always the same as it used to be. In contrast,
the blue colour signifies its success and advancement. The new logo also
depicts the new business strategy of the Banggood as told by the Director of
Operation head of Banggood, Mr Aaron Chen. In their statement, they
added that they had migrated Banggood from an e-commerce service to a lifestyle
of their users.
They also added that Banggood in the last 13
years has clearly shown everybody its capability and business attributes. They
said the company success could easily be defined by the fact that it has been
added to the Top 50 Chinese Global Companies. The company has already
changed their original slogan in the past August 2019, and now they have
intended to alter their logo design. The previous slogan was Best Bucks for
your Bang, and now it has been changed to Good Life doesn't Cost a Fortune.
Since August, they have implemented that
slogan in their businessas they have migrated from self-positioning to making a
better life of their users through premium goods and
services.
In priority concern to this context,
Banggood has included various changes in its Website through specific updates.
The performance speed of the Website has also increased by Banggood to provide
more convenience to its users. The interface of the Website as made more
convenient for the users and now they can understand alongside shop with more
ease.
The initiative of Banggood to show their
customers as well as competitors that they have now shifted from
self-positioning to providing more ease to their customers. The new logo and
upgrades in the Website are an indication that in the forthcoming day's various
new ventures through Banggood will have arrived in the market. Let relax and
shop through whole new Banggood and see do they make it better or just trying
to draw attention through Orange and blue colours.
Jay Cross an Operations Executive and part time blogger writing and handling business operations at Lenoxtons20
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